Background
Scrubs 123 started its life as an online outlet to sell every scrub Medline carried. The site later sold shoes, medical accessories and skin care products. It had bloated and was starting to look more like a close out clearing house than a place to purchase quality scrubs.
Problem
Medline wanted to change that, they wanted to re-position the business as a more fashion-conscious place to purchase scrubs. And further organize the offering into collections.
Solution
We created the new look with new photography capturing models in more mainstream fashion industry poses. The site design also creates a fashion-forward e-commerce experience more in line with other high end e-retailers. The site was designed to be clean and unencumbered for the user to experience, taking scrubs to a new level of sophistication in their presentation. The new design made it easy to navigate and intuitive to get the right information for ordering. Interactive color selection and embroidery ordering made this a one stop shop for everything scrubs and social media channels added creed to the popularity of the site.
