Eric has been a VP Creative Director in some of Chicago’s great shops, including Digitas and Townsend Agency (now part of Aspen Marketing).
At Medline, his first corporate gig, he directed several creative teams in execution of well branded marketing materials, led the creative development of Medline.com and helped to shape the brand consistency of new micro sites. Eric directed and managed the rebranding and documentation of the Medline Brand standards guide, creating the first ever comprehensive guidelines for international use.
At Digitas he was the creative lead behind the first agent web site for Allstate, still considered a benchmark in the industry. He’s also led the creative work for Grainger, Bayliner, and Maxum Boats.
At Townsend, he led creative efforts on accounts including Discover Card, Ameritech, Schwab, Heller Financial, Sears, Web Street, and Media One.
He worked for Smith Lask Associates on the launch of the first Discover Card and started his first fulltime design job at McKnight Design (Now McKnight Kurland).
Eric is a graduate of Ohio Wesleyan University and received a Bachelor of Fine Arts Degree with a concentration in graphic design. As an intern at City Graphics, Eric helped produce some of the legendary BMW Ads. He’s won numerous creative awards throughout his career, including multiple CADM Tempos, DMA Echos and Mobius Awards. He is also a long-standing member of AIGA Chicago and continues to participate in many other online business groups.
Strong brand at any size
Good branding can start small. My approach meets you at the level of your company’s needs and budget. A refreshed logo design is a great solid start but full corporate branding will ensure your brand work hard at every turn. We’ll help guide you down the right path and give you the options that fit best for your goals. We’re here to ensure a successful brand strategy and execution.
Singularly focused talent wins
Often, working in a small group frees me to concentrate on the best solutions, and gives me the unique opportunity to meld with my clients on a more personal level. A small group can more easily sheds the formal roles of agency/client and become true colleagues working on a marketing problem together.
Whether working on one project, acting as the client’s creative department, or being a trusted long-time consultant, my clients have found it refreshing to work with talent that’s fast, nimble and able to solve their tough assignments with experience.
Deep and diverse experience
The ability to quickly assess the right path for your marketing success is based on accumulated eclectic knowledge.
As a partner, I can help you discover the true need and the road to its solution. I know what questions to ask, and what road not to take. This saves time and money in ways that our clients see as a refreshing change from how they have done business in the past.