Background
When patients fall, lifting them up can injure a caregiver, often a caregiver is alone when having to assist a fallen patient. Raizer Mobile Lifting Chair can solve this potential risk. This brochure is a good example of how innovative products must be unpacked for customers to fully understand their benefit.
Problem
Traditionally, Medline has not done a customer approach to selling their products. Often the copy tends to be heavy on Medline praise and not so focused on features and benefits that resinate with customers and help sell the product.
Solution
This brochure represents the new Medline thinking. It’s heavy on pointing out features and backing them up with relatable benefits. The imagery is striking and helps support the quality feel. Inside photos and illustrations point out unique features and walks the customer through how the product works. Illustration is used instead of photography to put the focus on the chair and how it works. Each element helps the customer understand and relate to the product. You understand through visual story telling first then the use of minimal copy points to help explain.
