GHX: In partnership with AspireUp Strategic Marketing
Background:
The healthcare system is complex and ever-changing. Successful patient outcomes depend on managing disparate information, systems, and data. GHX cloud-based technology connects suppliers, purchasers and clinicians and ensures they have the right products and data at the right time. It’s the most reliable and comprehensive platform available, because only the best will do when it comes to patient-focused care.
Problem:
Like many technology based software companies, GHX had a tech look. It wasn’t very differentiating and their brand lacked the emotional connection to the patient their software ultimately helped. GHX and their partners were unknown yet important entities to the patient experience.
Solution:
We leveraged this idea of a silent force and celebrate the unsung yet shared accomplishments of getting patients back to the lives they love. GHX and their partners are united in their efforts. Patients are not shown in the traditional “patient” state but rather healthy and back to living and doing what they love. We show bold clean colors and bold headlines with happy, healthy people enjoying their lives the way they should. GHX is truly uniting the best of healthcare. See video
