A new logo was created to help brand the 29 Minutes to Dinner concept giving it identity that could then expand into other products and programs supporting the idea of fast preparation.

All design, layout, photo art direction and production was done by Britton Design.

To make it easier for customers to prepare for meals when on the run, we created a mobile app to accompany our design of the printed cookbook. Now meal selections, custom grocery lists and the ability to share favorites were all available anywhere.

See how this app works by clicking the play button on the self-running demo below.

Initial concept direction and functionality were penciled out internally to allow rapid prototyping in Xd to go smoothly.

For the initial design phase, we designed a traditional print cookbook and organized and directed a large photoshoot to capture each of the recipes as they were written.