Mood Boards and Presentation Storytelling
We began by crafting a series of mood boards that explored the emotional range and visual tone of the brand—blending boldness, clarity, and warmth. These boards served as the foundation for presentation storytelling that framed the brand’s evolution with purpose and narrative structure. Each presentation helped internal stakeholders not just see the change, but feel its potential.
Bold Refresh of the Corporate Logo and Tagline
The brand mark was reimagined with a modern, simplified geometry that conveyed strength and clarity without losing heritage. Paired with a confident, human-centered tagline, the new logo signals transformation—bold yet approachable, future-facing but grounded in trust. It was designed to flex across platforms while anchoring the brand in a distinct and memorable voice.
Dynamic Brand Essence Video
We brought the brand to life through a high-energy, emotionally resonant brand essence video. Combining kinetic typography, user imagery, and a custom score, the video captures the heart of the brand’s mission while showcasing the new identity in motion. It became the emotional centerpiece of the launch—rallying internal teams and signaling a new chapter to the outside world.
Sound Logo for Device Work
To extend the brand into the auditory space, we developed a distinctive sound logo—an audio mnemonic that captures the brand’s personality in just a few seconds. It was carefully crafted to work in multiple device environments, blending trust, innovation, and calm authority. Whether heard on startup, during interaction, or at shutdown, the sound creates instant recognition and emotional consistency.