Nova Scotia Organics: n partnership with AspireUp Strategic Marketing
Background: Naturally Nova Scotia Organics has been in the business of developing organic vitamins and supplements for over 20 years. In those years, their business has been exclusively focused on the Canadian and Asian markets. They are the only organic vitamin and supplement company that is 100% US Certified Organic for their entire product line. Over the years, they have built a reputation for producing the finest products in the industry.
Problem: Naturally Nova Scotia Organics wants to enter the US market. Their products are world-class, but their brand still carries to look of their humble beginnings. How do they re-brand themselves so they can be at their peak marketing potential before entering a much more competitive market? As a manufacturer of some of the finest products in their category, how do they get new customers to see how superior their product are to the competition?
Solution: They started with a new marketing plan developed by Aspire-Up. The name was shortened to Nova Scotia Organics. Britton Design partnered with Aspire-Up to develop the new look and brand standards guide and to develop a creative strategy that dovetailed with the marketing strategy. We defined the brand voice, uncovered customer insights and created a tagline that spoke to the power of the brand promise. We landed on a look that has ties to the Nova Scotia past, but is also contemporary and fresh. A sophisticated yet natural color palate was chosen. Use of an all white bottle and a watercolor effect on the labeling gave the products a softer cohesive feel. Photography for marketing materials included natural surfaces and surroundings that were simple yet elegant and soft.
