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BEFORE

Primary Focus:
A straightforward platform for healthcare professionals and businesses to purchase medical, surgical, and laboratory supplies.

Design and User Experience:

  • Utilitarian Layout: Grid-based design for easy browsing, though somewhat dated in appearance.
  • Limited Personalization: Few advanced search filters or tailored features compared to modern e-commerce.
  • Simplified Navigation: Functional but basic, prioritizing catalogs and quick product ordering.

Mobile Usability:

  • Early stages of mobile optimization, but the site remained largely desktop-focused.

Search Capabilities:

  • A basic keyword-driven system, with limited filtering and no predictive search.

AFTER

Primary Focus:
Medline continued as a key supplier of medical products for healthcare organizations, hospitals, and businesses.

The website shifted to a more customer-focused experience, simplifying ordering and improving product information for both large enterprises and small medical practices.

Design and User Experience:

  • Modern Layout: Cleaner design with intuitive navigation, large visuals, and easy access to popular product categories.
  • Enhanced Personalization: Features like tailored product recommendations and an improved shopping cart streamlined the buying process.
  • Improved Product Pages: Detailed descriptions, high-quality images, reviews, and specifications aligned with modern e-commerce standards.

Mobile Usability:

  • A mobile-first redesign ensured better responsiveness and usability.
  • Features included seamless product browsing, easy order placement, and mobile-friendly customer service access.

Advanced Search Capabilities:

  • Improved Search Function: Predictive search, advanced filtering, and better algorithms helped users find products quickly.
  • Refined Filtering: Options for price, brand, and product type improved search precision.

Added Features:

  • Account Integration: Customers could log in to manage orders, track shipments, and reorder easily.
  • Customer Support: Enhanced chat features, detailed FAQs, and simplified access to service support.
  • E-commerce Tools: Bulk purchasing, quick reordering, and order tracking catered to large organizations managing medical supplies.