Background
KI, a contract furniture company, manufactures innovative furniture and movable wall system solutions for the educational, university, business, and government markets.
The Problem
The NeoCon Show, held at the Chicago Merchandise Mart, is the commercial interiors industry’s most important annual event. There is a lot of competition for media attention. In years past, KI didn’t always get the attention they deserved. KI wanted their showroom to get noticed and give people something to really talk about.
The Solution
We created the concept for the KI Chicago showroom to attract customers and create a buzz at the show and spill into media coverage of the event. Our large Lichtenstein-like images told the story of KI in a dramatic way and juxtapositioned this art to be the editorial on the furniture throughout the showroom, together making KI solutions the Hero. These bold Pop Art images added just the right atmosphere and excitement to the room, their energy, transferred to the KI furniture lines on the display and delivered the media buzz that made it their most memorable show to date.
