Set styling and art direction for family birthday party
Capturing believable emotion
Demonstrating benefits of boat features
Capturing the extreme capabilities of the product and those who use it
The power to command performance and live well
Apparel product shots that reflect a lifestyle
Some last minute art direction adjustments on set
Capturing pride of ownership
Capturing the free-spirit adventure of the brand
Location Art Direction
Working through Digitas Chicago, Eric teamed up with US Marine’s Creative Director and together managed the coordination and art direction of the largest multi-location boat shoot in US Marines history. It required planning for every shot to fill two 56 page catalogs, and included nearly ever boat model in their combined fleet. Shots included over 60 boat models, real boat people and both interior layouts and exterior shots in action. To pull this off, we created a massive shoot book with every shot highlighted and its position in the catalog documented. Even with this in-depth planning we needed to adapt on the fly and make adjustments.
Above: A page from the Shoot Book. This document was the source material for every aspect of the shoot schedule. Click image to enlarge.
Below: On-the-fly “field Sketch” showing foreground and background placement of boat, people and tube.
- Creative Direction
- Location Scouting
- Photo Art Direction
- Photo Retouching
- Pre-Production
- Real people
- Set Styling
- Shoot Script