Bank of the West: On assignment for McGuffin Creative Group
Part of BNP Paribas — one of the top 10 wealth managers worldwide — Bank of the West Wealth Management offers customers the local, highly personal service and knowledge they’ll need here in the U.S., coupled with global resources and perspective.
This guide is designed to answer initial questions potential customers might have about living and working in the U.S.
Two visual approaches were taken. One uses money as an element to show both the transition of currency and wealth from other parts of the world to the US. Images created from money then different sections of the brochures financial message. The other shows portraits of individuals with the grit and determination to succeed in their new world.