Art Direction seamlessly complements our design endeavors. We expertly coordinate and guide photography projects, ranging from intimate one-day table-top shoots to complex multi-location endeavors involving multiple photographers. Our proficiency extends to art directing various types of photography, including product, food, and lifestyle shots, and all possible combinations therein. Our aim is to skillfully address our clients’ marketing requirements through thoughtful organization and meticulous planning.
Photo Art Direction
We focus primarily on:
- building strong brand asset libraries
- creating effective marketing imagery
- supporting new products and services
Food Art Direction
We worked with Pampered Chef to create several cookbooks for them. That included several large photoshoots to capture their food creations. In order to meet their timelines, we had two sets working simultaneously, two photographer/assistant teams and two food stylist/assistant teams. A solid pre-production plan ensured we moved smoothly throughout the shoot schedule.
Location Art Direction
Working through Digitas Chicago, Eric teamed up with US Marine’s Creative Director and together managed the coordination and art direction of the largest multi-location boat shoot in US Marines history. It required planning for every shot to fill two 56 page catalogs, and included nearly ever boat model in their combined fleet. Shots included over 60 boat models, real boat people and both interior layouts and exterior shots in action. To pull this off, we created a massive shoot book with every shot highlighted and its position in the catalog documented. Even with this in-depth planning we needed to adapt on the fly and make adjustments.
Our Approach:
A Streamlined Photo Art Direction Process
1. Discovery
We begin by diving into your unique needs. By gathering insights about your brand, goals, and challenges, we get to the heart of your project. Our priority is to understand the bigger picture so that we can craft a strategy that is simple, efficient, and aligned with your objectives.
Key Actions:
- Deep dive into brand & project requirements
- Identify target audience & key message
- Understand internal processes and challenges
2. Ideation & Planning
We collaborate with you to brainstorm and explore creative possibilities. From selecting photographers and locations to mapping out logistics, we ensure every detail is considered. This is where we align the creative vision with practical execution, identifying resources and timelines.
Key Actions:
- Select photographers, locations & talents
- Discuss creative direction & logistical needs
- Establish timeline & resource requirements
3. Pre-Production Kickoff
The creative team (photographer, stylist, and art director) come together for a collaborative session. We walk through the shoot plan, refining details, addressing potential challenges, and setting clear expectations. This is where we ensure all pieces are in place for a smooth shoot day.
Key Actions:
- Review and refine the shoot book
- Address details like styling, locations, and props
- Align on expectations, finalize resources, and confirm approvals
4. Production Prep
With pre-production finalized, we jump into action. This is when we gather props, finalize product deliveries, secure talent, and ensure all stylistic and technical elements are lined up. Everything is double-checked, so the shoot day will unfold seamlessly.
Key Actions:
- Procure props & products
- Finalize talent, stylists, and locations
- Confirm logistics and adjust shoot book as needed
5. Production Day
On the shoot day, the Art Director and Photographer work in tandem to ensure every shot aligns with the vision. From lighting to set design to the perfect product placement, we ensure the aesthetic is top-notch, while staying on schedule. The collaborative effort ensures each shot is a work of art.
Key Actions:
- Execute creative direction with attention to detail
- Adjust lighting, styling, and set as needed
- Stay on schedule while maintaining quality
6. Post-Production & Delivery
After the shoot, we fine-tune every shot to perfection. The Art Director and Photographer review all images, overseeing retouching and color adjustments. Once the final images are ready, they’re delivered on time, ensuring they meet your expectations and are ready for your next campaign.
Key Actions:
- Review and approve final shots
- Oversee retouching and color correction
- Deliver final images on schedule
Why It Works
- Simplicity: We break the process into clear, actionable steps.
- Efficiency: Collaboration and proactive planning minimize surprises.
- Creativity: Every stage prioritizes high-quality, thoughtful imagery.