Creating a strong brand,
regardless of size
Every brand has unique needs, whether it’s a global corporation or a small local business. The key is to establish your identity on a solid foundation, defining who you are and what you stand for. While a refreshed logo is a strong starting point, a comprehensive corporate branding strategy ensures that your brand works tirelessly and remains memorable. We guide you on the right path, providing options that align with your goals and budget. With our expertise, success is found and maintained.
Unmatched Focus Yields Success
In a smaller group, I can concentrate on delivering the best solutions, fostering a more personal connection with my clients. This setting allows us to transcend the typical agency/client roles and become true collaborators solving marketing challenges together.
Whether tackling a single project, serving as your creative department, or offering long-term consultancy, clients appreciate the agility and efficiency of a talent that brings experience to every assignment.
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Extensive and Varied Expertise
Success in marketing requires a swift understanding of the most effective path, grounded in a wealth of knowledge. As your partner, I assist in uncovering genuine needs and crafting solutions. Armed with the right questions, I navigate your project toward the most fruitful outcomes. This approach, a departure from traditional agency models, not only saves time and money but is often seen as a refreshing change by our clients.
Diverse experience
Eric honed his creative leadership skills in some of Chicago’s premier creative agencies and marketing departments. With each role, he cultivated a unique skill set that he now brings to every new project.
During his tenure at Medline (Northfield), a hospital supply and services company, Eric led multiple creative teams in crafting single-branded marketing materials. He played a pivotal role in the reconstruction of Medline.com, contributing to the development of new microsites within the same brand. Notably, he spearheaded a significant rebranding initiative and structured the documentation of the Medline Brand standards guide, establishing the first comprehensive online guidelines for international use.
At Digitas (Chicago), an interactive agency, Eric served as the creative force behind the industry-acclaimed first agent-focused website for Allstate, setting a benchmark in the field. His creative prowess also extended to leading projects for Grainger, Bayliner, and Maxum Boats.
In his role at Townsend (Rosemont), an integrated marketing agency, Eric led creative efforts on diverse accounts, including Discover Card, Ameritech, Schwab, Heller Financial, Sears, Web Street, and Media One.
Starting his career at Smith Lask Associates (Chicago), a small boutique agency, Eric, as a young designer, contributed to materials for the launch of the first Discover Card and created travel brochures for MTI Vacations. His initial design role was as the first employee of McKnight Design (Chicago) (Now McKnight Kurland).
Eric is a proud graduate of Ohio Wesleyan University, holding a Bachelor of Fine Arts Degree with a concentration in graphic design. During his internship at City Graphics (NYC), he had the opportunity to contribute to the legendary BMW Ads.
Throughout his illustrious career, Eric has earned numerous creative awards, including multiple CADM Tempos, DMA Echos, and Mobius Awards. He remains an active member of AIGA Chicago and actively participates in various online business groups.