GHX

GHX

Background:

The healthcare system is complex and ever-changing. Successful patient outcomes depend on managing disparate information, systems, and data. GHX cloud-based technology connects suppliers, purchasers and clinicians and ensures they have the right products and data at the right time. It’s the most reliable and comprehensive platform available, because only the best will do when it comes to patient-focused care.

Problem:

Like many technology based software companies, GHX had a tech look. It wasn’t very diferentiating and their brand lacked the emotional connection to the patient their software ultimately helped. GHX and their partners were unknown to the patient.

Solution:

We leveraged the idea of this silent force and celebrated the shared accomplishments of getting patients back to the lives they love. We show  bold clean colors and large happy, healthy people enjoying their lives the way they should. Truly uniting the best of healthcare.