Background
Diners Club holds the distinct honor of issuing the first charge card back in 1950. Since then it has been an iconic brand for business travelers.
Problem
Its current iteration had recently been rebranded, but the rebrand was in documentation form only and the concepts had not been expanded into real world marketing materials.
Solution
As a hired consultant, Eric worked with an agency to create the first real marketing examples of the new brand. and expand the look into key marketing materials for the new launch. His work helped shape the final brand and solve real world issues that had not been addressed in the initial brand work.
