Maxum Boats, a brand under the US Marine company, is the boat brand designed for the water sport enthusiast. It’s priced to be approachable, yet built tough enough to take on everyday use.
Eric was the Creative Director on this account at Digitas Chicago. His direction shaped the creative positioning and guided the team through the creation of the Maxum catalog and ad campaign. Eric Directed all the location shots as well and created an extensive shoot book to coordinate shots, boats, props and model needed for each location.