Loco Wear is a tough everyday outdoor wear that captures the spirit of the rough and tumble west. The early American pioneer forged their lives with their own blood, sweat and tears. Only the tough survived and through their drive, a style of cloths tough enough to endure and battle the elements was born. Loco Wear. Tough as nails.
Britton Design created the identity for this company to give it a slightly crazy yet rugged western look.