Background: Since 1997, EcoOne has been the leader in developing natural based pool and spa treatment systems that are simple to use and safer for the environment.
Problem: EcoOne had an existing logo and packaging look that customer knew, but their brand recognition stopped there. There was a need to strategically define and expand the elements of their brand look to better communicate the key benefits to their customers. A cohesive brand look would solidify the company image and allow them to be seen as a professional leader in the earth friendly spa and pool category. A stronger image would also allow them to be seen as a more viable option in the eyes of buyers and distributors.
Solution: Britton Design adopted the existing logo and product packaging as a base and built the look and feel of the brand through the use of inviting pool and spa themed photography. Bold and simple overlaid type and a contrasting color conveyed the freshness and clean feel of the brand.