Strong brand equity at any level
An approach to branding that meets you at the level of your company’s needs. From refreshed logo design to full corporate re-branding, we guide you through the right path to a successful brand strategy and execution.
Your brand, masterfully crafted, beautifully executed, and painstakingly documented so the world will always know and love you. What are you waiting for?
We love working with…
Directors of Marketing in companies who need additional creative leadership to develop effective marketing materials.
Brand Managers who need a creative source to deliver professional results withing their program budgets.
Marketing Consultants and their clients to develop Marketing Strategies into executable brand realities.
Owners of companies and businesses who need to brand or re-brand products, services and sometimes their entire company.
Agencies who need top level thinking and expertise in specific segments.
Singularly focused talent wins
For Eric, working in a small group frees him to concentrate on the best solutions, and gives him the unique opportunity to meld with his clients on a more personal level. The group can more easily sheds the formal roles of agency/client and become true colleagues working on a marketing problem together.
Whether working on one project, acting as the client’s creative department, or being a trusted long-time consultant, Eric’s clients have found it refreshing to work with talent that’s fast, nimble and able to solve their tough assignments with experience.
Deep and diverse experience
The ability to quickly assess the right path for your marketing success is based on accumulated eclectic knowledge.
As a partner, We can help you discover the true need and the road to its solution. We know what questions to ask, and what road not to take. This saves time and money in ways that our clients see as a refreshing change from how they have done business in the past.
Knows what great looks like
He has been a VP Creative Director in some of Chicago’s great shops, including Digitas and Townsend Agency (now part of Aspen Marketing).
At Medline, his first corporate gig, he directed several creative teams in execution of well branded marketing materials, led the creative development of Medline.com and helped to shape the brand consistency of new micro sites. Eric directed and managed the rebranding and documentation of the Medline Brand standards guide, creating the first ever comprehensive guidelines for international use.
At Digitas he was the creative lead behind the first agent web site for Allstate, still considered a benchmark in the industry. He’s also led the creative work for Grainger, Bayliner, and Maxum Boats.
At Townsend, he led creative efforts on accounts including Discover Card, Ameritech, Schwab, Heller Financial, Sears, Web Street, and Media One.
He worked for Smith Lask Associates on the launch of the first Discover Card and started his at McKnight Design (Now McKnight Kurland Baccelli).
Eric is a graduate of Ohio Wesleyan University and received a Bachelor of Fine Arts Degree with a concentration in graphic design. He’s won numerous creative awards throughout his career, including multiple CADM Tempos, DMA Echos and Mobius Awards. He is also a long-standing member of AIGA Chicago and continues to participate in many other online business groups.
The other super heros
Think Avengers, all highly skilled, each having a unique super power they bring to the table.
This extended group allows Eric to combine skills in an infinite number of ways to target client problems and needs. Although all independent, most of Eric’s extended team have worked together for years. Each assignment determines who is brought in to create the perfect team for his client’s needs.
The skill sets are numerous, from top advertising writers and designers, marketing strategists, account managers and production specialists to web developers, SEO marketers and UI experts. Trusted photographers, illustrators and videographers round out our extended group.
This collaboration works well for everyone. It’s the people power of an Agency without the time robbing procedures and mind numbing layers of an agency. All are top talented players who know their stuff and share the common work ethic it takes to do great creative work.